World focus on Tavarua

June 4, 2012 | Filed under: Fiji Sports | Posted by:

By LITIA MATHEWSELL

Volcom’s long history with the surfing mecca of Tavarua Island brought out an emotional side to Volcom chief executive officer Richard Wilcott at the Volcom Fiji Pro launch on Saturday.
Located off the coast of Nadi, the heart-shaped island is renowned as a surfer’s paradise and is home to the world-class waves of Restaurants and Cloudbreak, which attracts more swell than almost anywhere else in the country.
“’Our history here runs over 20 years and I first came here with Kelly (Slater)when we only had about 10 people in our group and from that, things progressed. It’s heavy for Volcom,”’ Wilcott said.
With a small troop of international media, including The New York Times, converged at Tavarua, the 16-day event will supply live feeds around the world, with Wilcott thanking the various organisations, including the Fiji Surfing Association that helped put the event together.
“’It’s radical,the amount of attention to detail that we’ve put together to be able to show this feed around the world so I we’ve got that covered and have backup if we have any issues.”
Wilcott said he appreciated working with the Fijian Government and receiving their support in hosting the first Association of Surfing Professional (ASP) World Title event here since 2008.
“The pristine Fijian environment and exceptional waves have made this stop on the tour the most memorable. With the advances in broadcast technology we will all be able to share this remote South Pacific experience with millions of viewers throughout the world,” Dave Clark, who co-founded Tavarua Island Resort in 1983, said.
The contest boasts a US$425,000 prizemoney.

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