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By RACHNA LAL
Kahuna Herbal Products’ participation at the recent Pacific Islands Exhibition in Japan has eventuated into the company getting its break into the Japanese market.
The company was nominated by Investment Fiji to represent Fiji at the exhibition which was held from May 24 to 28 at the Japan External Trade Organisation Exhibition (JETRO) Hall in Tokyo.
The exhibition targeted on assisting companies from Pacific islands in promoting their products to the bigger Japanese markets.
Kahuna Herbal Products managing director Doreen Robinson said, as a relatively new business, the company had gained an enormous amount of insight into the Japanese Noni market.
“We were also able to gain significant potential to eventually secure an export order,” she said.
“Our unique Noni Honey proved very popular indeed and may well have secured an order in itself but bulk quantities will not be available until 2013.
“Noni Juice appears confined to a small selected market and sells at quite a high price.”
Ms Robinson said breaking into the Japanese market was not an easy task with all its stringent regulations and requirements as well as the language barrier.
“But it is a challenge worth pursuing and my summation is that, if you can successfully export to Japan, you can export to anywhere in the world,” she said.
Investment Fiji chief executive, Ravuni Uluilakeba, said such exhibitions provided an opportunity for Fiji to showcase its products to the rest of the world.
“It thus becomes the foremost role of Investment Fiji to identify such growing companies who could use these opportunities in identifying their export counterparts and expand their businesses,” he said.
The JETRO has been supporting developing countries by introducing them to the Japanese market and providing them with opportunities to promote their exportable products to Japan.