- Fiji News
- Fiji Sports
It’s good to get back to Hibiscus.
Recently we’ve witnessed the controversial ending of the Miss World Fiji event. This was a shame for the name of Fiji.
But the sad reality is that we allow such events to happen by offering our wholehearted support without knowing what such an event really is.
We must learn to differentiate between events which are for the good of our community – such as festivals like Hibiscus – and those which are commercial ventures.
These, despite all the “community” hype surrounding them, are businesses.
We especially need to be cautious of some of our former people who surface here with what seem like good ideas.
We should ask who is really benefiting from this?
We should ask where the money made will end up?
We should not be misled just because some of our prominent companies seem to be on board with the organisers.
Some of them have actually learnt some lessons from recent events.
Now, in the wake of the Miss Fiji World debacle, it is good to hear the Government is looking at this issue.
Proper guidelines and criteria need to be put in place before Fiji’s name is used so freely by people who do not even normally live here.
More emphasis should be put on support for truly local events like the coming annual Vodafone Hibiscus Festival.
Over the years proceeds from the Hibiscus Festival have benefitted the community.
The same could be said for other major festivals like the Bula Festival, Sugar Festival and Friendly North Festival.
This year, for example, the Hibiscus Festival organisers have taken it to another level with the theme ‘Overcoming Non-Communicable Diseases in Fiji’.
The focus is towards the fight against killers like diabetes, heart diseases, stroke, hypertension, cancer and chronic lung diseases.
It’s time to change our mindset and focus on something that is real and not bank on something that brings false hope.
Supporting this year’s Hibiscus Festival is a way for us to work together to create a healthier community. It also ensures money raised goes back into our community.