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By ELLEN STOLZ
Two international firms have been selected as Tourism Fiji’s new public relation (PR) partners.
Sydney-based Verve Communications and the Auckland-based Mango Communications will work within Fiji’s traditional short-haul markets of Australia and New Zealand, respectively.
Tourism Fiji acting chief executive, Michael Meade said: “These firms were selected based on highly competitive criteria following a global tender process that garnered more than 60 expressions of interest from across the world.”
The appointments follow extensive destination marketing audit completed in late 2011 that concluded there was a need for a globally standardised Fiji brand that could be adopted and implemented in local markets.
Mr Meade said: “Both companies demonstrated a true understanding of our core mission and we believe they will fit seamlessly with our new brand, website and social media platforms that are being launched later this year.”
Tourism Fiji has also appointed a new global advertising agency; Colenso BBDO, a New Zealand-based website designer, Sparks Interactive, and will soon announce the appointment of an internationally renowned American PR partner.
Tourism Fiji is in the process of reviewing social media partners in countries like Australia, New Zealand, North America and Greater China.
“These two new appointments will complement and strengthen Tourism Fiji’s existing international brand-building campaign,” Mr Meade said.
“Verve Communications and Mango Communications will work closely with Colenso BBDO and Sparks Interactive to help develop and position Fiji’s new brand meaningfully and effectively.”
Verve Communications is co-owned by Prue MacSween and Louise Di Francesco.
Ms MacSween commented: “This is an exciting opportunity for us to join with the new creative team to showcase Fiji as a unique and very special destination.”
Mango Communications is a full service agency which specialises in public relations, experiential and events. Its clients include Specsavers, Qantas, Lion, Cadbury, McDonald’s and Tourism Holdings Limited.
Managing director of Mango New Zealand, Claudia Macdonald, said: “We are absolutely thrilled to be working with Tourism Fiji and the new team.”
Both agencies will begin work this month.