- Fiji News
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By MERE NALEBA
Air Pacific yesterday marked another milestone revealing a new logo that would be used when the company changes its name from Air Pacific to Fiji Airways next year.
The brandmark is a symbol of a masi design signifying Fiji’s rich culture, tradition and the multicultural society we live in.
Speaking to guests that attended the unveiling of the logo for ‘Fiji Airways’, Air Pacific chief executive and managing director, Dave Pflieger said the new look would reflect the pride and honor of how Fijians feel as Fiji’s ambassador to the world.
“When we started this process a little over a year ago, our goal was to create a new symbol that would distinctly be Fijian and one that would stand out even at the most crowded international airport,” Mr Pflieger said.
Prime Minister Commodore Voreqe Bainimarama praised the efforts of those who were heavily involved in the design of the new brandmark.
“The incorporation of the traditional Fijian art-form into the new logo is a wonderful choice. In fact, it now seems to have been the only choice,” he said.
“What better could symbolise the unique blend of the past and the future, what better could symbolise the unique blend of our cultures and traditions, and what better design could symbolise our commonality?
“Today we are not just unveiling a logo, we are initiating a brand; a brand is more than a logo and a slogan.
“It is a sum total in this case of Fiji, of Fiji’s airways and its reputation and offering. It carries with it people’s direct experiences, their indirect experiences and their impressions.
“It is now a job of Fiji Airways to build and protect another new Fijian brand.”
Commodore Bainimarama said the Fijian brand would mean amongst other things, authenticity and quality, two of the most important aspects of what tourists expected when they visited our shores.
Mr Pflieger said the transformation journey and plans were well underway to change Air Pacific into Fiji Airways and to become the preferred airline in the South Pacific.
The Attorney-General and Minister for Civil Aviation, Aiyaz Sayed-Khaiyum, said the new logo captured the simplicity, yet the complication of the work put into it that captured the design very well.
In celebrating the new brandmark, Air Pacific is also giving 50 per cent discounts to selected routes for international and domestic flights originating from Nadi and Suva.